Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc

Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. Although, most marketers have already introduced and used other marketing communication and promotional tools, package design firms, direct marketing agencies and sales promotion were generally considered as supplementary services and were only used on specific projects.Agencies on public relations were employed to handle the affairs, publicity and image of a company to the targeted public. However, these services were not regarded as vital processes in marketing communication. Traditionally, marketing practices were founded within strong barriers wherein various functions on marketing and promotion are planned and managed separately, with specific market views, budgets , goals and objectives. During this time, marketers failed to realize the importance of coordinating all marketing tools in order to enhance communication and image to target markets (Moore and Thorson, 1996).By 1980s, several organizations have understood and realized the effective strategy behind the integration of various promotional tools. Later, this marketing approach was termed as the integrated marketing communications or IMC. This involves the incorporation of different promotional elements and marketing activities used in communicating with the company’s clients (Moore and Thorson, 1996). A significant transition on marketing approach occurred as marketers were no longer concentrated on solely using media advertising for marketing.Moreover, several companies began to go beyond conventional practice and used other promotional specialists to improve and implement their market plans. Benefits on Sales Volume in Unilever One of the companies operating in Nigeria is Unil ever. The company provides different range of products. In order to gain customer response and large sales volume, the company has been able to use sales promotionm. Advertising or promoting a particular product can be done in multiple ways. Depending on the target market, the product being endorsed and the budget the company can allocate, advertising strategies are almost limitless.Through proper planning, design and execution, advertising can effectively draw customer response, which could either be positive or negative. One of the conventional strategies of drawing out customer response out of advertising is by incorporating humor. Though the effect of humor on overall customer response remains unclear, commercial designers tend to integrate this aspect due to its capability to cause reaction, such as amusement. The main idea of putting humor in advertisements is to enable retention among consumers and enhance product appeal.The use of 3D advertising promotes online virtual exper iences which generally enhances product value. The interactive aspect of this approach encourages consumers to go into an active shopping experience, which in turn increases interested consumers (Biocca, Daugherty and Li, 2002). The use of technology then draws out customer response through the added visual and interactive aspects. This particular approach can actually be applied to Thornton Fencing’s official website. Considering its vast product line, 3D advertising can enhance the browsing experience of online visitors, ultimately leading to more and better customer responses.Sales promotion is another current trend in advertising. Establishing business home pages for offering goods and services require relatively minor costs; thus, this approach is attractive and practical for both merchants and new business entrants. Theoretically, anyone who has access to the internet can visit the company website and enter the market. Aside from broadened market access, the internet en ables merchants to attain direct access to their consumers. This helps retailers avoid undergoing several intermediaries before reaching the consumers; hence, business deals are made faster.Furthermore, this method helps avoid particular intermediary costs like distribution inventories as well as the maintenance of costly retail shops. However, such advertising approach also entails problems such as piracy and violation of property rights. Several models have been proposed in order to evaluate the impact of advertising to consumer behavior. In the model developed by Rodgers and Thorson (2000) for example (See Figure A), the model shows a number of factors in internet advertising that can influence consumer behavior.The consumer-controlled section on the first part of the model identifies the different factors that encourage consumers to use the internet. Their reaction or response to advertisements seen on the net will depend on the advertiser-controlled factors as well as the consu mer mode. Ad types, formats and features play a significant role in influencing consumer behavior, leading to multiple results as indicated in the outcomes section. Reference Assael, H. (1995). Consumer behavior and marketing action. 5th ed. Cincinnati: South Western College. Bailey, S. , and Schultz, D. (2000). Customer/Brand Loyalty in an Interactive Marketplace.Journal of Advertising Research, 40(3), 41. Biocca, F. , Daugherty, T. and Li, H. (2002). Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising, 31(3), 43+. Kotler, P. and Armstrong, G. (2001). Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall. Moore, J. & Thorson, E. (1996). Integrated Communication: Synergy of Persuasive. Mahwah, NJ: Lawrence Erlbaum Associates. Stock Market Auto loan calculator Our Recommendations images Buzz marketing in Web2. 0 images HOTEL SALES AND CLIENT RELATION images Marketing and Branding Busines s OpportunitiesBusiness Softwares Visitors to this page also liked: Feedjit is learning about this page. Check back in a few minutes for recommended reading. 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Only SG$ 25/ page. ww. ivythesis. com 4 Category : Marketing, Marketing Plan Technorati Tags: budget, consumer behavior, Essay, marketing, media advertising, sales promotion, sales volume, samples, strategies, target market, Unilever (Nig. ) PLC TrackBack TrackBack URL for this entry: http://www. typepad. com/services/trackback/6a00e00987fe5188330133f29eb5a0970b Listed below are links to weblogs that reference Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC: Comments Feed You can follow this conversation by subscribing to the comment feed for this post. Post a comment If you have a TypeKey or TypePad account, please Sign In ()Your Information (Name is required. Email address will not be displayed with the comment. ) Malaysia Essays RM 40 www. ivythesis. com Custom dissertations. We write it for you. Only RM 40/ page. Essay Writing Australia www. ivythesis. com Send us your essay instructions. We write it for you. Only AUD$27 per page. 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Land Law Essay Example | Topics and Well Written Essays - 1500 words

Land Law - Essay Example Hay hence making the deals legitimate. Rose has a claim on the farm even if she is not in the legal documents as part of the farm. According to the Law of property Act 1925, land ownership revolved around equity and Common law1. Additionally, land had a trustee when there was more than one owner. For instance, this case Major Thorn is the trustee and representing Rose2. 2) When Mr. Hay was buying the property, he bought it with all the rights hence making all other things that are in the farm belong to Mr. Hay. Major Thorn did not disclose to Mr. Hay about the previous lease agreement that he made with Mr. Wood in 2007 when he was selling the farm to Mr. Hay. This make Mr. Hay not bound to the agreement between Mr. Wood and Major Thorn. It is up to Major Thorn to sort out Mr. Wood because he did not disclose this information to Mr. Hay during the transaction. However, Mr. Wood can opt to buy the cottage because the lease agreement states that in case Major Thorn decides to sell the f arm, Mr. Wood can buy the cottage. The other reason as to why Mr. Hay is not legally bound by Mr. Woods rights is because Major Thorn had the registration title to the farm hence making it his without this other agreements coming to light hence it is only prudent that Major Thorn deals with Mr. wood without involving Mr. Hay in the resolution3. 3) In the case of Mr. Plant, Mr. Hay has every right to stop him from passing through his farm even if they have been using the shortcut for a long time. The reason for this is that everything in that particular land including paths, waterways, gardens, trees, mines and passages belong to Mr. Hay. These items pass automatically to the new farm owner after sale of the property. For instance, the path that Mr. Plant has been using as a shortcut to a local pub belongs to Mr. Hay and he cannot use it if Mr. Hay does not allow it. It is needless to itemize these things in the contract because they pass automatically after sale hence the use of the field by Mr. Plant will not bind Mr. Hay. 4) In the case of the ornamental bronze statue, Mr. Hay had every right to be furious. This is because when he was signing the contract with Major Thorn the statue was on the farm and Major Thorn did not disclose to Mr. Hay that the statue was not part of the agreement only to come and remove it after signing of the contracts. However, the statue was a fixture hence part of the land because the way Major Thorn installed it, the intention was never to remove it from that land. He used heavy lifting equipment in order to put the statue in position in fact causing a scene in the village. These are some of the strong signs that represent a fixture hence Major Thorn was not supposed to remove it after sale of the firm. One of the most famous cases in this particular area is Australian Provincial Assurance v. Coroneo. The main concern of the court was theater equipment for instance projectors, chairs and generator that were in the theatre. The co urt ruled that if any item was in the theatre and did not stand on its own weight then that particular object was a chattel and the burden of proof lied on the does not agree. However, if the object had an attachment to the property using any form of support then it was a fixture. Similarly, the burden of proof remains on the person who does not agree. In the case of Major Thorn, the elephant statue was part of the firm because it had attachment

Transportation Essay Example | Topics and Well Written Essays - 1500 words

Transportation - Essay Example Transport through water came after. As time progressed, there was invention of other forms of transport including motor vehicles and railways. Transport by air is the most current. From the evolution of transportation, it is evident that the greatest motivation was volume and speed. The newer forms of transportation led to more goods to be carried and increase in the speed. Transportation is through the land, air, water and outer-space. For all the modes of transportation, energy is needed. In traditional forms of transportation, human and animal, the energy was provided by humans and animals. In traditional water transportation, the energy needed was provided by wind [1]. The major contribution of energy for the modern mode of transportation is petroleum products. The source of fuel is very important to different modes of transport. The fuel used differs from one mode to another. Innovation of new modes of transportation led to innovations on the form of fuels used. Today, innovations that are made improve the current mode of transport and come up with other better modes. The greatest motivation to innovations is to increase speed and safety of transport. In addition, there is need for exploring other parts of space. Land transportation is the oldest mode of transport. This mode includes all forms of transports that are made though the land. ... Use of ethanol and bio diesel is already on the way but there is still more hope for automobiles. The most promising source of fuel in the future is hydrogen. Auto mobile makers are already making progress in making hydrogen fuel cell. Unlike the other types of fuel, hydrogen is renewable. Thus, when this technology is adopted, there will be no fear of losing fuel [1]. This technology on fuel makes the use of a reaction between hydrogen and oxygen. The product of the reaction is electricity that will be used to drive the vehicles. Thus, the future vehicle will be driven by electricity and thus, it will be moving at a very high speed. The speed at which the vehicles will be moving at can only be compared to the speed at which the current electric trains move at. At this speed, there will be need to change infrastructures and transport rules to accommodate the new technology. The greatest motivation to innovations is the desire to protect the environment. Fuels from fossil products are accused of releasing a lot of green house gases in the environment. Thus, there has been a desire to come up with other alternative fuels that would reduce the amount of carbon dioxide in the environment. Enhanced and synthetic gasoline Gasoline mixed with other elements is a promising alternative fuel in the future. Gasoline that does not come from petroleum products will also be produced and used as fuel. Engines that are able to use gasoline as a form of fuel have been made and implemented. The green house gases produced by gasoline are about half of the gases released by liquid petroleum products. Despite this, the desire to reduce the amount of green house gases continues [1]. The crude oil reservoirs are decreasing with the fuel. With over reliance on crude oil as

Warehousing and Inventory Management Essay Example | Topics and Well Written Essays - 2250 words

Warehousing and Inventory Management - Essay Example A computerized management system is the best option. Any WMS must ensure an effective and efficient management of inventory. A WMS aims at controlling and storing of inventory in the warehouse. This process is closely linked to transactions such as putting away and picking, receiving and shipping. WMS also help in directing and optimizing inventory put-away based on real-time information concerning status of bin utilization. WMS usually make use of data capture facilities such as wireless LANs, RFID, mobile computers, and barcode readers. Data collection is followed by either batch synchronization or wireless transmission to a central database. This can then give useful reports about the status of inventory in the warehouse. WMSs aim at providing automated procedures of handling receipt and returns of inventory, modelling and managing logical representation of the warehouse, managing inventory within the store and enabling a seamless link to order processing. WMSs help in controlling the movement and storage of materials within a warehouse. They data-track inventory during production and interpret between existing ERP and WMS systems Warehouse management should be incorporated with the rest of the business to help in streamlining operations, reducing costs and speeding up order fulfilment. Setting up of a criterion to help in guiding the most efficient put away locations, bin quantities, and pick patterns is very vital in warehouse management. Any warehouse management practice should help in reducing bottlenecks and multiple handling. Materials handling information should be input directly from the warehouse to assist in reducing inefficiency and data handling redundancy (Frazelle, 2001). Pick and pack process in a warehouse should be automatically updated. This ensures accurate and timely fulfilling of orders and quickly responding to status inquiry. The warehouse management should decide on the sophistication level of their management system confidently. It should adapt to new volumes, technologies, products and processes with ease. It should also be at par with the growth of the business (Warman, 1971). Integration of other business operations such as manufacturing and order processing with warehouse helps in optimizing the layout, handling multiple orders, managing replenishment, and proper utilizing of space. The warehouse manager should incorporate various pick prioritization methods that include FIFO, FEFO and LILO into directed movement, pick and put away decisions (Frazelle, 2001). All credit or debit inventory records should be kept separate from sales, source documents and purchase receipts. This will help in maintaining accurate inventory records one when one needs to access records for display and testing among other operational needs. The warehouse manager should keep a visible inventory to help in increasing the efficiency and accuracy of management (Jenkins, 1968). To help in item tracking serial numbers should be used to help in determining where the products were bought, processed and sold. This will help in reducing waste and limiting carriage of expired stock via FEFO handling. Warehouse management

Feasibility of hotel to implement changes in strategy Speech or Presentation

Feasibility of hotel to implement changes in strategy - Speech or Presentation Example A British scientist Charles Darwin wrote that survival does not belong to the strongest, but rather those that adapt more easily to change. For change in strategy to be implemented a feasibility study has to be taken. Change in strategy at hotel Penang Mutiara is visible due to these factors; The flexibility of the management is possible because this can be attested to the fact that the hotel can cope up with unexpected requests by customers this is evident from the fact that a hotel can have someone look for camembert cheese when asked by a guest since they don’t have it.This assures the guests of dependable services and satisfaction. (Gregory, G.,Lumpkin,G.&Marilyn,L04).The strategy of the hotel to cope with influx of guests is feasible because the hotel has already moved to a system of having multi-skilled works to cope up with the needs the hotel has proved this also by having them call stuff from other hotels and restaurants to the do the job.This is the flexibility that is needed for the management to work effectively and efficiently. This proves that the hotel can have a better system which is more effective by having a on and off system of hiring labour and retraining the current workers to be multi-skilled or rehiring multi-skilled workers.Changes to make sure Quality of services are there is necessary to be in place; in the case for this hotel the guest can lose their luggage on transit to the hotel.

Macro Article Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Macro Article Analysis - Research Paper Example The key economic elements are of unemployment include the government spending, inflation and growth targets, private investment, interest rate, consumption and budget deficit. The economic factors could be related to unemployment in a number of ways. Government spending can be used to increase output in the economy but sometime growth creates inflation. Inflation is an evil that has to be avoided as it is an indirect way of taxing people when prices of commodities are high. Government therefore has inflation targets in relation with growth targets that must be met in order to help its citizens afford to buy and consume products and services in satisfaction of their needs. The government would be most interest in raising GDP growth as a way of increasing unemployment rate for its people and which would have the effect of increasing the purchasing power of its citizens. To increase the output, the same can be done by increased private investment, consumption spending and net exports. H owever at the present the US government is still suffering from budget deficit which represent accumulated result of higher consumption level than income or low saving rate in the past.2 To influence increase private spending, interest rate may be made low by monetary authorities but in the case of United States, it is already very low and yet growth in the economy at pre-crisis level is not fully forthcoming based on the article.3 The graphical analysis of the paper could be understood using the AS-AD model4 where the government could actually manage growth in the economy while attaining desired macroeconomic targets like the promotion of unemployment. To increase growth, government must be able to shift aggregated demand (AS) curve to the right as shown in Figure 1 below. However to do the same there must be increased government spending, private investment, consumption, and net exports.5 Given the present situation of the economy

Boring day Essay Example for Free

Boring day Essay My computer was broken so I couldnt browse the internet or socialize. My friends have gone on a vacation for summer break together while I had to go to summer school. Now its the weekend and It couldnt have got any more boring. My mom asked me to walk to the plaza down the street to buy some milk. I went upstairs to my room and got dressed. I decided to wear a shirt I got for my birthday. It had a cartoon duck face on It and on top of It; It said HI! In big bubble letters. I also wore a pair of blue Jeans, went downstairs, and then put on my shoes and walked out. Im walking down the street and Its been about ten minutes. A normal person would have reached the plaza In five minutes, but I wasnt a normal person, I was a bored person. Being a bored person, I tend to notice and observe things happening around, Like a bee gathering the nectar out of a flower on my neighbors garden, or an airplane in the sky miles away. While I was walking I noticed this old man kicking his son out of house. Dont come back till youre ready to apologize! he yelled in a gruff voice while his son was running round in his boxers. I chuckled; he must be looking for something to cover himself up with. I would have felt so embarrassed if that were me. I continued on toward the plaza with a smile. I finally arrived at the plaza; it was a fifteen minute walk because I was walking really slowly, eve n though it really felt like thirty. Taking my first steps I noticed the plaza was more crowded than Ive ever seen it. There was this supermarket that really wasnt that popular when it first opened. I remember coming here with my friends a while ago and it was the most dissected place Id ever seen. Now it was completely packed with customers, cars coming in and out of the parking lot. It kind of made me happy to see the plaza doing well. I walked in to the milk store and was it ever crowded. There must have been some special event going on. The line was really long too. I looked at the newspaper stand because I like looking at the covers of newspapers to see what the headline is, and I noticed the sign beside it. It said Milk sale 50% off The cashier then looked at me, Hey, you better run to the milk section before it runs out! I ran to the milk section, which Just happened to be located all the way at the back of the store. While running there I saw that there were two milk cartons left, with relief I started walking toward It. I opened the fridge door that had the milk in it and reached for It. Just as I was reaching for It another hand reached In with me and picked up the other can. I turned to see who It, and It was Carol, a girl from my school that I had a crush on. She was a really smart and beautiful person, although she has this problem of not being able to read In her head, Instead she would Just read out loud. Every time I saw her reading a book at he library, the people around her would get mad at her for not being quiet. She looked at me and said Hil in a really loud voice. I was in the girl Ive been crushing on has finally spoken to me. My heart wouldnt stop beating quickly and my hand wouldnt stop twitching. Looking at her face, I noticed her eyes were on my chest, she must have notice my muscles I thought to myself. I yelled Hil back along conversation Just ended, but at least she finally noticed me. I purchased the milk can and I walked out of the store a happy man. I had five dollars worth of change after purchasing the milk can, so I decided to head to the corner store further in the plaza. This corner store was the best; it was always the place to go when I was younger. All my friends and I would buy loads of candy and pop cans here when we younger, since the cost of it was as cheap as they come, ranging from five cents to a dollar. It was candy heaven for a kid. The only problem was the cashier; he was foreign and tends to have fun with every customer that walked in. For him it would be either laughing with you or laughing at you. I walked inside the store and went straight to he back where all the pop was. The pop in this store was only 60 cents. I walked up to the cashier and he looked at me with a smile on his face as I gave him a dollar for the drink. 40 cents change for the hobo! he said mischievously as if he planned out what he was going to say right when I walked in. The words didnt faze me though as I knew he was going to say something. As I was walking out an older woman walked in, Dont forget your wife! he said while laughing. I Just ignored his random comments and walked out of the store. I opened the drink and drank some. Its been ver an hour and it was going to get dark soon. l should get going I thought to myself. Right when I was about to take my first step towards home, I heard a commotion coming from the supermarket. Two men were fighting over watermelon. The watermelon was definitely big compared to the rest of the watermelons. One of the men had blond hair, with tattoos all over his arms. His Jeans had rips in them, he was wearing a wife beater, and he was wearing a head band. The other man was bald, he was wearing shorts, a t-shirt and his goatee hung down to his chest. This watermelon is mine! the blond man yelled. The bald man didnt reply and let go of the watermelon. Directly after he punched him in the face, took the watermelon and yelled Sucker! without even paying for it. There was crowd watching the whole incident go down as well. It was pretty serious for someone to hit a person and then steal something. My facial expression at that time showed a teenager with a straight face, but my in my head, Im laughing about the whole incident. I headed home, taking my time while observing my surroundings, as the sun was setting. All of the sudden, I heard a high pitch sound like someone was crying for help. I stood still so I could hear better, but the sound didnt come again. I continued walking, wondering what the sound could have been. It could have been someone from the plaza, but I really doubted that as Im a pretty far away from it. Chirp chirp! the sound came back again but much louder. It sounded like a bird. I stopped to look around and I found a bird behind a tree. The bird was stuck under a pile of branches and was crying for help. I put the milk carton down and I moved the branches off the bird. The branches were bigger than most branches and it was pretty heavy, as heavy as a pile f text books stacked together. The bird flew away while chirping. This time the chirping sounded very grateful like it was thanking me for helping it. The bird flew into the branches of the tree hidden in the leaves. All of the sudden an apple fell from the tree. I thought maybe it was a reward for helping it, so I took it graciously, picked up the milk can and continued on home while eating the apple. Im home! I said strongly as I walked in. Welcome home, Ill take the milk, do you want anything? while hurrying to my room. I decided to go straight to bed to catch up on some sleep, n a boring day, I guess I wouldnt want to spend the rest of it any other way. I went straight to sleep. The next day I woke up and I looked at the time. 8:30!? Im going to be late for summer school! I screamed. I got ready as quick as I could and ran out the door and barely managed to get on the bus. I sat down on the seat next to the bus doors. One of my classmates from my summer school happened to be sitting on the seat next to me and we started talking. I introduced myself and told him about my trip to the plaza. Wow! he said while laughing. mfr lucky, you had a really fun day!